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Rules for providers

Advertising rules

Effective date: August 19, 2026

These rules apply to your profile, listings, images and other promotional content on Bee247. You are responsible for what you publish. Bee247 does not check every statement before it is published.

A category does not mean approval

A Bee247 category does not make every service or listing in it lawful. Check the rules for your work before you publish.

You must be able to prove what you publish

Publish only accurate and current information. Keep documents or other evidence that supports it, because Bee247 may ask to see it.

Services and results

Keep evidence for statements about availability, methods, origin, expected results, quality, durability, safety, health or environmental effects, and test results.

Business details and qualifications

Keep valid documents for your business status, licences, qualifications, memberships, awards, certificates and insurance. Use another person's name, logo or content only with permission.

The 'Profile reviewed by Bee247' badge does not confirm identity, licences, qualifications, insurance, service quality or profile claims. Read what the badge means on the Platform transparency page.

Compare services fairly

Compare only services that meet the same need. Use important facts that people can check. Do not mislead or confuse people, and do not copy a competitor's protected name or content. Do not unfairly damage a competitor's reputation or exploit its name or reputation.

For each comparison, save its date, sources and method. If you mention a test or protected origin, keep the evidence and permission to use it.

Reviews and recommendations

Do not publish fake or heavily edited reviews. Do not hide paid recommendations, invent customer numbers or claim that a review proves a purchase. Keep the customer's permission and original statement.

Services that may have extra rules

Claims about licences, qualifications, health, safety, finance, property or travel may need extra proof in these categories:

  • Medical & Healthcare
  • Health & Beauty
  • Financial Services
  • Real Estate
  • Tourism & Hospitality
  • Security, care, education, transport and regulated technical services

This list is not complete. Check the rules for your service even when it is not listed here.

If Bee247 asks for evidence

Bee247 may ask for proof or ask you to explain, correct or remove a claim. Users can report misleading content. If you cannot prove a claim, Bee247 may hide your provider profile. We will tell you why and how to appeal.

Questions? Contact info@bee247.hr.

Legal sources

  • Croatian Act on Prohibited Advertising (NN 43/2009)
  • Directive 2006/114/EC on misleading and comparative advertising

These are general rules. Some services have extra Croatian or EU rules. Check the current rules for your service before you publish.

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